CARL “THE COBRA” FROCH REUNITES WITH ANDRE WARD ON ART OF WARD FOR FIRST IN-DEPTH SIT-DOWN SINCE THEIR LEGENDARY SUPER SIX FINAL

Hall of Famers Revisit Their 2011 Showdown, the Wembley Stadium KO of George Groves, and Froch’s Plan to Move His Family to Dubai

“Iron sharpens iron. It was a good 12 rounds with you. You made me a better fighter.” ~ Andre Ward to Carl Froch (PHOTO-ART OF WARD/ALL THE SMOKE FIGHT)

Out Now! Full Episode of Art of Ward: Carl Froch

Nearly 14 years after they shared 12 of the most-watched rounds of the Super Six era, two-time Hall of Famer Andre Ward sits down with four-time super middleweight world champion and 2023 IBHOF inductee Carl “The Cobra” Froch (33-2, 24 KOs) on the latest episode of ART OF WARD.

It’s a reunion few thought would ever happen, brokered by their mutual friend David Haye over a dinner in Miami, and it doesn’t disappoint. Across a wide-ranging conversation, Ward and Froch revisit the rivalry that defined a generation of super middleweights, settle long-standing scores, and look ahead to what’s next for both fighters off the canvas.

The interview dives deep into:

• The complete behind-the-scenes story of their 2011 Super Six final, including the now-infamous moment Froch bit Ward’s shoulder mid-fight, and Ward’s reaction in real time.
  
• Froch’s unconventional path to boxing: starting at age 8 in Nottingham, walking away at 15 for pub life, and returning at 19 to win back-to-back ABA national titles.
  
• Coach Rob McCracken, the meticulous training journals, and the discipline Ward says he had to game-plan around.
  
• Froch’s 2008 WBC title win over Jean Pascal and the dramatic 12th-round stoppage of Jermaine Taylor in his first defense.
  
• The Mikkel Kessler rivalry, Andre Dirrell drama, and the politics of travel inside the Super Six tournament.
  
• Ward’s honest take on the bite, the body shots that lingered for a week, and what made Froch one of the only opponents who ever bounced back to championship form
  
• The two George Groves fights, from the controversial first-fight TKO to the 80,000-fan Wembley Stadium knockout that Froch calls his “mic-drop moment.”
  
• Walking away in 2015, building a property portfolio, leaving Sky Sports, and launching his YouTube channel “Froch on Fighting.”
  
• Why he’s relocating his family to Dubai, and what it would take to bring him back for an exhibition with Ward.

Ward on Froch’s resilience:

“A lot of times when I fight guys that are elite, they’re not the same after… You’re one of the only guys that bounced back. I always watched that about you.”

Froch on chasing legacy over money:

“I never boxed for money. It’s all part of the journey… it made me who I was.”

Froch on his Wembley Stadium farewell:

“80,000 fans, little fake check-up right hand, got him looking unconscious. That was a mic drop for me. That was like, I’m done.”

Ward closing the loop:

“Iron sharpens iron. You made me a better fighter, and I like to think you became a better fighter, too.”

Throughout the episode, Ward and Froch model the rare kind of post-career conversation that combat sports fans don’t see often enough: candid, complicated, and genuinely respectful, with both men finally giving each other their flowers, and teasing what could be a future inside the ropes one more time.

ABOUT ART OF WARD

Andre Ward, the International Boxing Hall of Famer and two division unified world champion, serves as Chief Content Officer for ALL THE SMOKE FIGHT (@ATSFight) and launched the original series THE ART OF WARD in 2025. The series features a range of thoughtful content showcasing Ward’s unmatched perspective shaped by his evolution as a fighter, a man and an influential figure in combat sports.

ALL THE SMOKE FIGHT is a division of ALL THE SMOKE PRODUCTIONS, a contemporary media company and creative agency founded in 2024 by NBA Champion Matt Barnes, and Brian Dailey, the former Showtime Sports programming executive responsible for bringing ALL THE SMOKE and several multimedia programs and documentaries to the network in recent years. ATS FIGHT was founded in June by some of the most trusted sources for honest, engaging and relevant coverage of combat sports for the last two decades. ATS FIGHT surrounds combat sports events with premium storytelling, interviews and analysis from all corners of the fight game. With a reach of 10.4 million followers across platforms, and greater than 3x the entertainment industry’s average monthly engagements, ATS FIGHT boasts a coveted and engaged global audience that rivals all other entities in the industry, and is the only company dedicated wholly to fight game.